Personally, as a shareholder, I would take advantage of any discount the company offered me, and invest the savings back into more Todos shares.
So far I've purchased 3 bottles of Tollovid (2 for family members, 1 for myself) and 1 bottle of Tollovid Daily for myself, and have used the discount code for every purchase. Whether or not the company continues to offer discounts will not affect my decision to purchase the product, but discounts are a standard marketing tactic in virtually every product for sale online these days and I'm sure the company has factored this into their revenue projections.
It will be interesting to see how worldwide demand for Tollovid unfolds. GLTA