Careful! Hokie knows Bob who callously and maliciously didn't pay his library fine. I don't know if you should trust an opinion on whether or not to own HMBL from someone who's an acquaintance of that kind of element.
The valuation of Humbl is currently $3 billion and they have an app as well as selling Humbl branded merchandise. Maybe Humbl can grow into that valuation but it has a long way to go.