Mindfulandfit Bullish 11/9/21, 11:39 PM $BODY the bottomed out metaverse play you need to get into.
Meta just purchased Within, the creators of Supernatural and Wonderscope. These will be the fitness and kids communities built into the platform.
$BODY ’s connection to these two companies:
1. The Raine Group was a seed investor in Within, and the Co-Founder of Raine (John Salter) is on the Board at $BODY , and his firm owns 7% of the company. 2. Legendary Pictures invested in the seed round of funding for Within. Kathy Vrabek is $BODY ’s Chief Strategy Officer and is the former President of Legendary Digital. 3. Daniel Kamerling is the Product Manager for Developers at Oculus, the company Meta acquired to make their VR campaign run. He now teaches developers how to build programming for Meta. He was formerly at Google, Riot Games, and Beachbody. The connection between Body and Riot will be unpacked with the rest of the DD in the comments.
Mindfulandfit 11/9/21, 11:40 PM Connections between $BODY and the gaming industry and AI/VR/AR
*Matthew Halpern: Carl’s Chief of Staff and Sr. VP of Beachbody since 2013. He is the person who helped Carl champion the BOD digital pivot in 2015 and he’s the person researching and building out plans for international expansion. What was his MA (in Anthropology) thesis on? The Culture and Communities of Online Gaming.
*Paul Johnson is currently the Strategic Finance Analyst at Riot Games. He was hired just after the FRX/BODY merger and just before Riot sublet office space from Beachbody.
*CT Rhude was Director of Engineering at $BODY and is now the Director of Engineering at Riot Games.
1 Mindfulandfit 11/9/21, 11:41 PM Multiple built out Beachbody webpages that are not active on Google but are searchable on Google. They are associated with two companies: Quepellin, and Visionary Rentals. Both of which are in business dev related to AR/VR.
*Beachbody and Myx have hired Sweatworks to build hardware for the Bike. As of today, the CEO of Sweatworks announced his company is working with 5 active brands to build out custom AI Vision Based Features (presumably as an addition to BODi) in 2022. Note: CEO, SweatWorks at the World Health, Fitness & Wellness Week 2021, Interview https://youtu.be/VT_5jZcFoaA
*Hired Jean Michel Fournier aka “The Fitness Futurist.” to lead International and Corporate Development.
* huge increase in hires related to business development in 2021 - including the hiring of 24 senior executives - many of which are tied to entertainment, media and gaming
1 Mindfulandfit Bullish 11/9/21, 11:52 PM Oh, and the addition of Blake Bilstad as Chief Legal Officer. His background puts us in great position for more related M&A. The original SPAC filings did mention mergers and acquisitions of companies and customer lists with innovative products was included in the growth story. 1 Mindfulandfit Bullish 11/9/21, 11:55 PM Last post of the night, Raine Capital also owns a minority interest in Zumba fitness + Kevin Mayer’s firm owns Moonbeam. The former already has exergames on the market, but will now get integrated into BODi and whatever new tech is on the horizon.
Tom Staggs (@TomStaggs) | Twitterhttps://twitter.com › tomstaggs Together w/@TomStaggs & $FRX team, we're merging the premier digital fitness streaming co. @Beachbody w/top trainers @ShaunT, @AutumnCalabrese, etc & a ...
Tom Staggs (@TomStaggs) / Twitterhttps://twitter.com › tomstaggs The digital disruption of fitness and nutrition is here, and it's called The Beachbody Company. @thebeachbodyco · $BODY.
Ex-Disney execs invest in digital fitness business, Beachbodyhttps://www.latimes.com › business › story › ex-disney-... Feb 10, 2021 — Former Disney executives Kevin Mayer, left, and Tom Staggs are merging their $300-million investment firm, Forest Road Acquisition Corp., with ...