The Junior Trend agreement is good news!
IVDN's recent SEC filings say that they have essentially exited the apparel market, which has left them selling to a single industry: house wrap.
Diversifying the markets to which IVDN sells is going a key metric for me (after absolute sales volume, which I keep harping about). The housing market is currently strong, but we all know that this market has its ups and downs and currently there's nothing to shield IVDN against a downturn on the housing market if and when one comes. Another crash like we saw in 2008 would be Very Bad for IVDN.
I personally don't expect IVDN to have huge apparel sales volume any time soon (or ever, really), but some diversification is better than none. Junior Trend had sales of ~$2.5M last year, so clearly this isn't going to be a huge revenue stream for IVDN.
Having said that, it's not clear from the press release whether IVDN is selling INSULTEX to Junior Trend, or is allowing JT to represent INSULTEX to the apparel market. If the latter, then this could be FANTASTIC news. I've repeatedly said here that I don't think Joe has the ability to sell INSULTEX. If this agreement allows an insider in the apparel market to represent INSULTEX to other apparel manufacturers, that could be a very big deal.
Hopefully the company can find additional markets into which to sell INSULTEX. If they could get into a market such as, say, insulation for automobile engine compartments, that would be a big win. There are all kinds of potential markets for INSULTEX; I'd really like to see the company exploit some of them.
I think it's going to be a long road for INSULTEX to score big wins against Tyvek in the house wrap market. No matter how good the product might be, it's going to take a long time for the industry to accept this product as a replacement for a known, tried-and-true product that's used everywhere.
The recent news from IVDN has been very positive. I still don't think the stock price is likely to change any time soon, (per the press release, this agreement will likely impact the fall 2022 clothing market) but these sales agreements can hopefully bring in enough cash that we no longer have to worry about IVDN being viable as a going concern.
I'll be very interested to see the numbers reported six months from now.