Try to image how some ad production company would construct an Anavex ad for blarcamesine, to appear (like most of the other drug ads) on any of the evening network newscasts:
“Remember what a diagnosis of Alzheimer’s used to mean?” (Photo of an elderly person befuddled by unrecognized family members looking on.)
“Now, there’s blarcamesine.” (The elderly person smiles, recognizes her family members, and starts discussing complicated things clearly.)
“Think you might be having problems remembering things? Things not making sense anymore? Ask your physician about blarcamesine.”