Chromophors/perkinamine/polymers, have been transformative for twenty years.
The big, new word in that "nothing" presentation, was "deep"
We've been hearing "commercialization", commercial, commercialize" for awhile now.
But as of the seventeenth, it now has to be "deep" commercialization before we know anything.
I'm probably never a seller, will leave it to children/grand children, but that display was a crock.