Sometimes major life events can trigger change which is why marketers of many products (not just baby products) like to try and advertise to expectant mothers. They are at rare point in life where their identity is undergoing a big change and they are more willing to abandon old brand preferences and start using new brands etc.
Maybe TLD can be such a major reset for NWBO management that pushes them in a better direction.
Personal growth & change is a journey all should endeavour to take. Although not always constructive I try to look in the "mirror" at least once per day. Being a single father of 4 will do that to a person, or at least it should.
$NWBO will get there in my opinion - patiently waiting.
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