It is the original name of the company that actually developed most of the products WNBD sells today over 30+ years ago. It was "given" to Eric through the a shell and WNBD was born.
The products never sold, so they decided Eric was the "guy" who could make it all work...2 Reverse Splits later, no history of profit, and 99% share price drop since Eric took over tells the tale I suppose.