WD-40 wasn't built in a day, or 10 years nor even 20 years. Considering the setbacks that WNBD has encountered due to 2008 economy failure, fluctuating U.S./Canada exchange rate, fickle would-be partners and many more it is a credit to this CEO that the company has survived and is actually growing albeit slowly. He has never lost his tenacity through all of this and I am willing to bet that the vast majority of people would have thrown their hat in the ring long ago.