Shutting to the MOON, this CEO is trying to be!!! He is swimming against the current. He is playing with a boomerang... The tobacco industry is old and powerful, this Kid does not stand a chance fighting them. He should continue working his way out with his own products and hopefully, people, will recognize quality from trash. Unfortunately, in the real world, the dirtier and more damaging the product is, the more appealing for them it is
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