100%
I know of a private company that has over $1,000,000 in revenue in the first quarter this year - with 90% of sales coming from mothers who are nursing (all on-line sales).
We are only a week or so into our most recent major marketing effort with the OB/GYN's - it may take a quarter or two before we see the impact on sales.
Results of the Hotel test and potential roll-out to over 5000 locations in my mind is not only the next layer of transformation - but the proverbial game changer to Nightfood.
Anyone who understands the challenges of retail, with slotting fees and unbelievable competition, will appreciate the magnitude of gaining placement in a location that specializes in offering a good nights sleep.
IF we can the hotel placement.....to da moon!!!
AAIMO
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