exactly. They do say 'up to' but it would be far better to give an average. Even a 10% average increase would be tremendous. But they haven't done that. One of the major MLM influencers I talked to a couple of years ago (real DD folks) that was highlighted in a Verb PR said that clicks did increase but there was not a single purchase from those clicks..that may seem like an oxymoron (clicks = sales) but facts are facts. Maybe they clicked just out of curiousity.
While impulse clicks seems promising for something like LiveStream ecommerce I kind of doubt it will be any more effective than clicking the entire video or a link underneath, which is easily done (ie not much friction really exists due to the fact that people have been conditioned to click on those already).
A VerbTV approach has promise there hasn't been any sign of that working yet, perhaps due to it being harder/more time consuming to set up or some other technical issue.
News 
Market Data 
Discover 
