1. Jewel-Osco sells Nightfood at $4.99 (although at the moment is at $2.99 to flush out the first edition packaging). 2. Over 1000 Walmarts are selling Nightfood at $3.98.
Not all points of distribution have the same "trade fees" (slotting, pay-to-play etc etc).
As volume increases the cost of each pint should continue to drop.
Word on the street is that trade fees in the hotel "grab & go" is even less?!?