Sales reps in USA Apparently now number 600 not 800- lots of posters overstate the USA sales rep numbers
I am Sure the new CEO will create a new focus on cost effective marketing /focus on PR and cost effective advertising
Sales sales sales —- and profit profit profit are now the key - both in USA and in Europe - along with developing new markets geographically and as to usage for example covid ??
Litigation is ongoing on three fronts - 2 via Amarin -one from shareholders - Rule 60
If any one succeeds USA is back on track - even without litigation success the USA market may remain substantial
Making enough V may yet be a limiting factor ahead
Under Thero the sales / marketing/ PR was beyond stagnant and not cost effective
When Amarin starts making good profits the SP will increase
It’s a how long does it take question...one year? - eighteen months max ??
That’s Probably how long The new CEO will have to turn things around - and he knows it
If it’s not happening by then he will be on his way out ... Alm
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