I read the blurb and first paragraph and still had no idea what they were talking about.
I would say that they were addressing physicians NOT investors (although investors can also assess to their best abilities what the empirical data implies).
This is the source: Anca D. Askanase, M.D., MPH, Founder and Director of Columbia University Irving Medical Center’s Lupus Center and the Director of Rheumatology Clinical Trials.
He's not an investment hustler of either persuasion.
maybe management didn't graduate 6th grade so they do not know how to do a pr. or maybe the person who wrote it is pissed because someone else got more free share than they did. or maybe they had BR write on the side.