From the company's perspective if they really intend to go through with the shelf shares, and if they really wanted to limit dilution, better to have them available now while SP is higher and outlook is positive. Can limit share sales and get more bang for the buck. Could be better longterm for SP to utilize it that way.
If they waited until numbers turned to crap and SP tanked all the way back to new lows it wouldn't even matter then. May as well file the BK.