I can understand the reason that a theoretical one man operation would employ secrecy as he grew his theoretical company, but I see no reason why the name of that company, and the name of the product or service, was omitted from the story. Until those facts are revealed, the story is little more than an inspirational sermon... otherwise known as a pump.
Plastic took forever to come to market. This is the new material and it is coming to market and it is taking forever it seems but it is not taking forever. It is what it is. Key word is Emerging market