Don't get too excited just yet. The insider trading laws for CEO's regarding facebook/twitter are quite restrictive (Just ask Elon Musk when he claimed Tesla was going private). All comments will just be of the generalized cheerleader variety reinforcing already disseminated information.
Obviously it will be a one-sided love fest for the novice speculator to capitalize on. Will it work and help propel the PPS on a message board of this type?