Generalities is what I invest in. Specifics are nice but at my age, getting a 'feel' for things is the side my butter is on. Direction or trend is what I watch. Of course SEC compliance is the upmost importance to me for any company I attach to. Been burned by SEC, having been there has enlightened me. A lesson hard earned but worth it in the long run.
Putting that aside, generalities play an important part when NOTHING out side of that are present. Questions asked with a general response is not a bad thing. Intricacies are the business of the business itself. Knowing in general terms where the company's heart is gives substance. Short of facts true, but the CEO's willingness to respond if only generally is a step in the right direction.
Many new peeps will take that as confidence. Confidence gives the fence walkers all they need to jump off and make a commitment in buying shares. Buying shares is where its at....need to buy before you can sell.
Let the trade begin!