At some point, the diminishing returns of horizontal buying power will emerge; ie; when all the horizontal power goes vertical into gamestop, and some others, you have real anomaly; however, at somepoint you can't be everywhere. Be careful thinking this is a long term thing...
Its been a good move in that there Gem. I am not sure it has a "short float" but maybe... Pennies are difficult to short.. No bank wants to take the flipside risks..