This appears to be a live webcam. Did they buy a few minutes of advertisements?!! The tweet made it sound like it was all day!!
Tesoro Enterprises, Inc aka HUMBL @HUMBLpay · 13h Replying to @HUMBLpay 1/3: Legal Disclaimer: The HUMBL Financial: "Wall Street to All Street" Billboard will be available from approximately 10 AM - 10 PM EST on 1/22/21 in Times Square. 1 46 230
Tesoro Enterprises, Inc aka HUMBL @HUMBLpay · 13h 2/3: Legal Disclaimer: Please note that the Nasdaq banner underneath the HUMBL Financial billboard is purely coincidental and does not imply any relationship or connection between HUMBL and Nasdaq, 1 30 227
Tesoro Enterprises, Inc aka HUMBL @HUMBLpay · 13h 3/3: Legal Disclaimer: nor does the billboard reflect the availability of all HUMBL Financial products and services in the United States.