The basic problem is that there is really no "vested interest" in SIRI...I believe that less than 1 1/2% is owned by insiders....therefore, while this is a great idea, it has been used to line the pockets of those within the "inner circle"....
additionally, to boost revenues, they have made a number of poor business/financial decisions...as well as out-right lied about subscriptions....
The most outstanding blunder is Howard Stern ...(and, I'm a fan of howards')...let's get real....who the hell is going to "buy" radio JUST to listen to Howard???? And, to make matters worse, they paid 4 or 5 times more than necessary to get him away from 92.3fm.....and, there is a lot of other stuff....
even Mel....our super-hero....isn't working for free....he cashed in about 30 million bucks a few weeks after his arrival....
and, the list goes on and on....not to mention the crummy financials....
The company has been on the market 9 years and people talk about it like it's a start-up....in reality....it's NEVER made a dime and lost a couple of billion....yes, multiple BILLIONS !!!
the only good thing about this is that it has....or actually "had" decent volitility to it....so, I made a lot of money....
But, this is definitely, IN MY OPINION, NOT a keeper.....just follow it....get in and out....and watch it some more....you can make some decent money with this....but, ultimately....this will go down the proverbial tubes.