Thanks Gaffer, that is a very important step in selling the EME braces 'powered by Actipatch'. Educating the sales force on the advantages of those braces utilizing PEMF technology proven to reduce pain and inflammation, is an important step in selling our products. IMO the EME brace has a tremendous advantage over their other braces and more importantly over their competitor's braces. No other brace company can proclaim to have a product that Donjoy has in their EME braces. Why would Donjoy not single out the EME brace and give it special treatment for selling and for advertising? When you have something no other brace company has that provides much MORE THAN JUST joint stability, you should see the immense potential for your sales force selling these products and the opportunity to shout it to the world.
Same goes for the expected KT Tape partnership.