I would imagine it could be along the lines of social equality(even funding of sorts, or non-profits, if lucky Made In USA talk)... finally Tim Cook recognizing double speak perhaps. Apple has profited from enormous social inequality its entire ride up(knowing that it likely lifted up Chinese poor). When these companies realize that much of the social issues that exist didn't just get thought up in ones mind but were created by many of the large behemoth firms who left the rural/urban mfg centers of USA! I would welcome a social PR that has teeth like Made In USA - not just twitter speak - but something that says, America can prosper because we are investing in our economy, our country. We also have strong partners like China who respect our IP. You saw what China did with Belt Initiative - invested in their mfg centers - and BMG is a major theme. Lets just hope they didnt take too much of our value with them.
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