People may not buy based on this news, but I think it is a good thing. A group of MBA students is a lot of horsepower to do interviews, marketing research, modeling, etc.. They also have access to resources that the company does not, and can get acccess to a lot of people/companies that may be difficult for BRKK to connect with on their own. People, especially alumni, are much more willing to speak to students who are researching for their class project.
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