I didn't go all in at $42 but I learned about bbooth/nfusz shortly prior from another investor. So I started buying when it looked like good momentum and good client adoption. After that I averaged down for a while on the mistaken idea that good things where still happening, which all turned out to be vapor, at least as revenue and therefore stock value was concerned. I know several of you guys still really believe this is going back to/beyond the all time high of $43ish. Fine...maybe it will but wouldn't you rather have been told the truth so you could invest most of your money now at $1 rather than those grossly inflated prices? When the CEO says they have a partnership contract with Oracle and a big PR is coming, no one really expects the price to go from $43 to $1. Even if it goes to $50 in a few years, that is a terrible % of ROI. You can't see why anyone can blame Rory for claiming to have all the adoptions and integrations with giant companies, only to see them generate miniscule revenue, if any at all? You give him a free pass too easily. He takes care of himself while convincing longs, we are in it together. I didn't get any bonus together with him, did you? I didn't get the happy holidays he promised , did you? Of course I blame him. Yes I recognize my own gullibility, but gullibility isn't a moral or ethical problem, like misleading investors is.