It is overpriced. It’s not bad product but it’s not any better than any other less expensive bottle on the shelf. The star power of christie might be enough for the curiosity sake but to keep them back, not sure. But this is a penny stock, always some way to play it to make a few bucks. The up and down worked for a while the spread isn’t allowing for it now, hence the steady drop. There’s a time coming to jump back in, I just can’t pin point it yet.