Can’t blame you there. It’ll be maybe 2 years before it becomes net positive cash, so they won’t have to keep diluting. I can’t see net profit increasing faster than dilution rate increases, so a losing proposition for holders. But take another look then...might then turn into a long hold, if everything goes right. I’m still hesitant to believe resales are happening. It’s entirely possible the QVC sales are all first time consumers, who aren’t buying again. That’s the real potential problem with Bellissima and thus this stock.
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