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4toSchool

10/28/20 10:40 AM

#238938 RE: srinsocal #238897

Intel wouldn't have earned $71 billion had they not invested in branding their product. If they relied on the OEM partners, very few people would know of Intel, and seek out products with "Intel Inside".

I've heard that we'll see products that we think are our competitors, but will really be powered by ActiPatch. If true, we've lost a great opportunity to brand our product and create consumer demand for "Powered by ActiPatch".