Snakes is on the lower end of prices for entertainment in Chicago. People there don't mind spending much more than that for a funn night out. Also they are located in the middle of the trendiest communities in Chicago. WIN-WIN !
"And of course, in Chicago, hipsters are hardly limited to Wicker Park. Urban Turf ranks Wicker Park at the top of 10 hipster neighborhoods, followed by Logan Square, Bucktown, Ukrainian Village, Uptown, Noble Square, Humboldt Park, Andersonville, Pilsen and Bridgeport."