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TraderJoe812

10/16/03 12:09 PM

#14009 RE: RootOfTrust #14008

Ramsey:

I guess then the question is: Will IBM and HP include the ETS CD? Hopefully, if they do, the cost is divided with co-op funds. In fact, hopefully all marketing projects are done on a co-op basis. I guess my concern here is to control costs since Wave has to watch how every penny is spent so that break-even comes quickly. I'm a marketing guy... so I know how quickly those costs mount. Like I said before, if product is available, then there should be full-scale roll-out. As far as I can tell, IBM and HP can sell product with a TPM in it and the ETS CD is ready to ship as well. I think it's time to send a marketing message. Wave should get co-op funds from all these guys for all the various components of a marketing campaign, create a campaign/message that is clear and concise and then roll it out through every industry channel/media that's appropriate. Too bad Wave isn't in Chicago because I was laid off a few months back (darn Telecom industry) and I know I could bring the Trusted Computing message to the market in a very successful manner.

Lucky