So? Another deal's another deal. Point is, they made one.
Again - so? You claimed you'd bet that Altria would bring an oral nicotine product to market that doesn't use DehydraTECH. And I'm pointing-out that they already own a product in the market that doesn't use DehydraTECH. Who cares, then, if they introduce another and then another?
Do it. Though I'll caution you - starting a company is easier said (on some online forum) than done. Not to mention a "bogus" company with patents, university studies, $1M of Altria's money, etc. under its belt.
You too are invested in Lexaria, are you not...? (Or do you just lurk here to try to prove to yourself how clever you are - from your effectively anonymous armchair/back seat? Newsflash: It's the easiest thing in the world - nothing actually ventured whatsoever.)