I've been doing the tech stuff for a while. I've never heard of anyone buying anything off of Twitter or Instagram. Waste of time!
FaceBook will help but focus should be on business partnerships with distributors and more traditional sales. QuadraMune needs to be in airports, drug stores, Disney locations, gas stations, grocery stores....
They can also simply sign up with Walmart, Target and Amazon. These are just giant affiliate programs now with mass exposure.