Why would there have to be a box?
Why would there be any need for setup?
IF product design and hardware and software are well designed there is zero need for training or how to use it. I spent 21 years leading teams in new product development at three 5 star companies. ANYTHING and EVERYTHING IS POSSIBLE. Sometimes all it takes is a great idea, other times a ton of money and time and trial/error. And by the way.....
How many instruction sheets came with your iPhone?
How much time did you spend reading instructions last time you had a new car delivered?
Ever put together one of the new bed frames? 5 seconds of snap, snap, snap, and snap, and its finished. IMPOSSIBLE to do incorrectly.
Ever buy Oreos? Their packaging is one of the greatest inventions ever.
Furthermore, products should be robust enough to never require a technician or helpline.
One tech person easily costs a company $120k per year in salary and benefits. That same person, if deployed for setups across the globe is likely on the road and living in motels for about half the year. That is another $30,000. AND there are one heck of a lot of companies and businesses that HATE HATE HATE the idea of a stranger being on site, especially during off-hours.
So, I don't know, $150k per year for a tech is not that much money but if you have to employ 5 of them it is something. If 10, almost real money. But perhaps the numbers are not compelling enough to warrant a higher engineering and design content for the product.
Like I said, often times down and dirty and simple and brute force is best.
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