Are you sure the new exec hire is for price negotiation? Do you think Amarin is in a better position to get a good price than a known BP in the EU countries?
I truly pray he is not working on price negotiation. If he is, then he should stop if the company is put itself up for sale. No buyer wants the target company to negotiate a product price for them when it's close to a buyout (unless the contract was done in the past) because the buyer could be stuck with a price they don't like for years.