It's always fun to imagine, but BIEL already has a new business plan that is successful.
Four New US OEM Partners and One New International Licensing Partner. Would it not be better to have BIEL's small staff focused on signing more OEM/Licensing Partners and servicing the ones we have to keep them happy???
One of our New OEM Partners is rumored to be DJO. DJO has established connections with professional sports teams and broad name recognition. They are in a much better position to market to athletes and teams than an unknown medical device company.
That is why BIEL went with the OEM Business plan. BIEL and PSWT are both unknown to consumers. BIEL does not have the millions of dollars it would take to educate/market to US consumers but companies like DJO do.
If there are shareholders who have not done DD on DJO yet I recommend it.
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