>>>The Whelans and all shareholders will benefit more, if they can grasp from the math that it is more beneficial for all shareholders, mostly the Whelans, to convert the debt instruments to more conventional debt, as suggested.<<<
Stock market 101. They (whelans) just simply have to put a pencil to it, like many of us have. Lower share count - higher stock price. Dilution? -- lower stock price. No doubt, this loan arrangement they gifted themselves is killing the stock price.