so ... sign a distribution agreement with teva/apotex for branded generic, expect the existing branded vascepa Rx's to quickly convert to branded generic. once the branded generic sales reach $200-250M in revenues, indicate the entire skinny label has been converted to branded generic and terminate the branded generic distribution agreement with teva/apotex. branded generic suddenly becomes difficult to obtain and branded vascepa sales fill the void.
Excellent analysis- from earlier posts - see Fish and Richardson article-there appears opportunity to seek injunction to prevent infringement of the reduce it label patents which are not affected by the D.C./FC decision If granted the generics would have to cease selling
Amarin would lose nothing in attempting to obtain such an injunction save the legal fees involved - the gain would be immense - such goes without saying
Evidence could be carefully collected from various sources as to how generic sales infringe on the reduce it patents The generics will of course be aware of this risk to them and it may colour their enthusiasm Alm
I don't understand why the backseat lawyering continues from non-attorney's. Most here felt pretty good about Amarin's chances in winning the appeal and after all the back and forth with why the decision should be reversed, they lost the appeal before it actually begun. Same thing will happen here. After all this back and forth with what Amarin should do or could potentially do, Amarin will continue with their already announced GIA strategy in the EU.