Kiwi, This is another reason why AMRN should be owned by BP. Once
BP acquires AMRN they will have to supply enough Vascepa to meet the
demand in Europe. AMRN has already done this to some extent, at least
for the US and of course Canada. What a BP acquirer could do is tie-up
vast amounts of raw material at the most beneficial pricing because they
are buying in bulk. Could a generic do the same? Would enough product
even be available? Keep in mind if sales go well Europe, BP could go
further out into time to lock up what they believe will be required,
making it more difficult for generics to maintain an adequate supply.
What we do not know is when Mochida will have its one a day version
available for AMRN (and presumably) its BP acquirer to bring to market.
Mochida has a market cap around $1.1 billion. The right BP may be able
to use economies of scale to crush generics in the US, especially if in
Europe the pricing of Vascepa there is done to insure the price is
affordable enough to capture a much higher percentage of the CVD market
not only there but China and perhaps Canada as well. Is there a sweet
spot with regard to pricing that will assure that Vascepa dominates
the prescription market for Omega-3's? (and in time maybe OTC with
original Vascepa but not the Mochida version.) BP could win BIGTIME!