The CEO practiced law in the NY for 10 years as a litigation attorney...DRNK common shares holders will be handed SN** shares (which has a tiny OS so there will be a ratio of like 1000:1)...this way debt holders will stay empty handed while shareholders here will see the NOHO product manufactured and finally hold assets worth holding for...the product enjoyed years of success but the previous DRNK CEO had not disclosed certain debt/liabilities - so the current CEO had NOHO manufactured and distributed (mainly through amazon) for a while to prove that he will go ahead once the shell problem will be solved...that's what is happening now