As a PR issue, the notion that they reportedly promise things on phone calls that they do not have in the official PR releases, I think, takes the power to release info out of their hands and puts it smack dab on bulletin boards. Now it may be that persons are misunderstanding what was actually said, that’s also a problem. Not sure how to deal with that issue. But people can force a company’s hand by creating false expectations or feeding expectations not actually created at the highest level, but coming out of a random conversation with an investor, whether retail or otherwise, who will then post that information and use it against the company. They really should stick to written PR’s and what they said there generally. It’s bad practice and they give up their ability to manage the company’s affairs rationally with these informal chats that end up recounted on bulletin boards and then shaping expectations.
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