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mokew

06/14/20 1:17 PM

#228325 RE: Simpsonly #228324

We have been complaining about the lack of advertising and the CEO not doing anything about it. This should change soon, IMHO.

He has held a number of positions within the American Marketing Association (AMA), The Institute of Management Science (TIMS) and the American Statistical Association (ASA). He was Area Editor of Marketing Science, a position he held for seven years, and also served on the editorial boards of the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology and the Journal of Consumer Research. He was the Editor of Marketing Science from 1994 to 1997 and in 2004 and 2005 he was consulting editor for the Journal of Marketing special issue on CRM. In 1996, he was given the AMA Distinguished Educator award in recognition of his impact on the marketing profession and in 2000 he was awarded the Converse Award by the AMA.