Ctrades, to push the cd and rotation radio play in the holiday season costs approx 20 times the regular cost of a release. I agree with his strategy here. Break Roc into all markets gradually because it was the fourth quarter and bill a gradual fanbase through the key mixshows around the country and RHN video play. Now get him in rotation in the markets that gave him love and capitolize on the new retail outlets that just picked up his album. This was all done very well without panicking and emptying the check book. Now they get the bang for the buck they should be getting. Remember, RMDG committed to promoting 5 tracks on radio for Roc. This is the first one. Mark my words because I understand the biz. Things will be looking a bit different shortly and may will get on the band wagon. Thats cool. Plenty of room. Come on board. This is gonna be a hell of a ride.
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