I've used Alexa once at a hotel and found it a gimmicky nuisance. But I've always expected all people who work for me to have a built-in AI feature which adapts to what I expect, or I've replaced them.
I've certainly always had that AI ability when working for others, and I've found they appreciate that.
Of course there's techniques to be used in "active caring". One I used at Pardee Construction was reviewing the call log of our CEO that morning with a friendly co-worker who managed the phone switch. As a result, "by chance" I always brought the right project files and answers with me to our 10:30 am meeting, perhaps 95% of the time.
The only time our CEO ever noticed this impossible anomaly was the 5% of the time I didn't magically have the correct file with me - and he was frequently annoyed that others didn't have my statistically impossible guessing ability - just as they were confused how I could do what they couldn't.
Even if I explicitly told him I reviewed his telephone log at 10am every day, I expect he would have insisted that others in his inner circle start doing the same, rather than raise "privacy concerns". In other jobs I've obtained this sort of information from a secretary.
To provide what people want you have to be very good at, shall we say, enhanced noticing.
You have to be even better still to provide what they really need, rather than what they think they want. — That's the real magic trick. Certainly people who code an Alexa aspire to do this - but they're in the stone age.
Occasionally an employee lacks any "AI ability" and I have to replace them. because I don't believe caring and noticing can be taught.
Marriott, Hertz and Amazon use databases to remember my preferences, which is better than nothing, but this doesn't come close to an employee or business owner who notices me and remembers and can guess what I'll want this time.
AI has a long, long, long way to go to achieve that.
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