I think it could be bc although the company has a good concept, their running of the public aspect of the company has been terrible. They are atrocious at communication and promotion of the stock. Thus, they dont protect shareholders. Many longs know this and will buy when it gets real cheap, but then flip since holding is too risky given management's neglect of very important aspects of the company. In the end, imo they run the company as if it were a private company... and the stock price reflects that.
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