Yes - so "Altria is part-owner" of Lexaria Nicotine; not a bad marketing line, IMHO.
Not only that... But Lexaria's on Altria's books. So, say whatever you want about things being chaotic at Altria, etc.; but, eventually someone's going to have to ask what the hell that's all about, and - for better or worse - the Lexaria thing will be revisited.