Has anybody ever looked more uncomfortable and out of place than Ryan Lange in a suit in that last video?
I've always proclaimed on this board that the company has way too many brands and that it is way too focused on backward wearing baseball capped, tattooed neck skater misfits and malcontents. The company should focus and market the finest cannabis, without regard to any demographic at all. Kind of a "If you build it they will come" scenario.
If consumers are drawn to and ultimately select the product because of it's quality and potency and not because some social influencer who has sold their name but has NOTHING to do with the product being produced, then WTF would one continue to market under those brands only to pay royalties unnecessarily?
We all have to recognize that this industry hasn't yet come of age and as an industry, it is trying to figure out what works, what doesn't and what the best business model is. Focusing exclusively on a demographic which is the seedy underbelly of society but which historically is in the poorer and less affluent segment of that society is not the best way to market "Premium Cannabis".