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Larrybirdlegend

04/28/20 4:10 PM

#269876 RE: biowreck #269871

This link shows AbbVie annual cost for Humira 2014-2018

(Note- behind paywalls but first look is live)

https://www.statista.com/statistics/318301/humira-ad-spend-usa/


Safe to say a minimum billion $ over year(s)


I previously outlined annual $ spend for all top rx, and it’s a big sum. To answer your question =. Generics don’t spend or build a new market. Not their mo.


They would much rather feed off a developed market. That’s why if no settlement and Amrn loses appeal then generics are stuck w a drug they can’t/won’t cultivate the market.

That is key why generics have motivation to settle. Amrn knows this. And it gives Amrn leverage to negotiate a settlement