This past weekend I listened to all Lexaria podcast/interviews that I could find (on Spotify) and from that I gather, Mgmt knows this is still in the very early stages...the first inning, hypothetically speaking. I don't think that they care so much about share price...other than Bunka being the largest shareholder, bought on the open market and never sold a share (ego net nothing)....because why would they? They have the money that they need to continue to research and document the advantages of the product...and apply for additional patents. They also know that it takes one batter to hit a home run...and they commented that they feel after that first home run is hit other batters will make it on base and then it is just time before they hit a grand slam.
However yes, I agree with all of you...this is ridiculous!