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Jimcal22

02/20/20 1:45 PM

#247266 RE: sharinky #247265

Sharinky, totally agree and IMO I think this is why they are waiting on the DTC advertising. Let’s get the best possible pricing before anymore tv ads

rosemountbomber

02/20/20 1:50 PM

#247268 RE: sharinky #247265

Sharinky to some degree what you say makes some sense. Not sure if it is in Pharma's playbook though.

I looked up most advertised drugs. Humira, Xeljanz and Eliquis were the top three most advertised drugs on U.S TV in 2019. These are fairly expensive drugs. I do not know specifically what people with insurance are paying for them however. Maybe other posters can opine on that.

Biobillionair

02/20/20 3:22 PM

#247285 RE: sharinky #247265

That does make some sense but the message so far IMO is lackluster...I can’t even remember Amarin slogan and I’m an “interested” investors...Some square heart and no mention of Vascepa...and Amarin took heart month off until yesterday’s tweet. BB