Sharinky to some degree what you say makes some sense. Not sure if it is in Pharma's playbook though.
I looked up most advertised drugs. Humira, Xeljanz and Eliquis were the top three most advertised drugs on U.S TV in 2019. These are fairly expensive drugs. I do not know specifically what people with insurance are paying for them however. Maybe other posters can opine on that.
That does make some sense but the message so far IMO is lackluster...I can’t even remember Amarin slogan and I’m an “interested” investors...Some square heart and no mention of Vascepa...and Amarin took heart month off until yesterday’s tweet. BB